In iGaming, it’s easy to think everything depends on flashy tech and fast growth. But there’s another side to success — the people behind the platform. Soft2Bet knows this. They’ve grown into one of the most dynamic forces in online gaming not just by building smart systems, but by building strong teams.
They understand that innovation isn’t only about what’s in the code. It’s about the minds that write it — and the culture that supports them.
Innovation with Intention
Soft2Bet’s tech gets a lot of attention — and for good reason. They’ve created a smart, adaptable platform that powers many different brands in many different places. It connects easily with payment tools, meets specific legal rules, and quickly adjusts to what each local market needs.
But none of that would work without the people behind the scenes. The developers, product managers, designers, marketers, and compliance teams all work together — not in silos. And that’s intentional. To understand how all of that comes together, just look at the leadership behind it. One name you’ll come across quickly is Uri Poliavich — the company’s founder and driving force.
Uri has made sure that at Soft2Bet, teams aren’t just told what to do. They help decide how it should be done. The company works in tight, cross-functional units that act almost like internal studios. That setup gives every brand they launch a distinct, authentic feel.
Soft2Bet MEGA shortlisted for Product Innovation at Global Gaming Awards 2025.
A Culture That Builds — Not Just Delivers
What makes the Soft2Bet structure special isn’t just the tools — it’s the mindset. Employees are encouraged to question things, suggest improvements, and chase creative ideas that push the product forward.
That’s why internal collaboration is such a big deal. Whether someone works in customer support or UX design, their feedback matters. No one’s too far from the action.
Here’s what team-driven culture looks like in practice:
That kind of culture doesn’t happen by accident — it’s built over time. And it’s something Soft2Bet actively protects as they scale.
Empowering Teams to Make Real Impact
Soft2Bet knows that employees thrive when they feel trusted. Instead of piling on processes, they give teams the space to think, experiment, and grow.
That’s why you’ll find a lot of autonomy here. A product team working on gamification features doesn’t need layers of approvals to test something new. And when someone sees a way to improve onboarding, they’re invited to build it — not wait around for permission.
A few key ways this shows up:
Uri Poliavich, CEO of Soft2Bet, smiling in a modern office setting with the quote "I had the hunger to change my life" displayed beside him.
Leaders Who Listen and Evolve
Uri Poliavich and the leadership team don’t just sit in boardrooms and send out memos. They stay involved with both the product and the teams behind it. That means paying attention to feedback — and knowing when it’s time to change the way things are done.
Leadership here doesn’t mean micromanaging. It means making sure teams have what they need, from the right data tools to clear goals to mental breathing room. It’s no surprise that Soft2Bet is known for its speed, but what’s less obvious is how thoughtful that speed really is. They don’t just ship fast — they ship smart. And much of that comes from an empowered team that feels seen and supported.
Tech Moves Fast — People Keep It Moving
Soft2Bet isn’t just building a smarter platform — they’re building a better way of working. With a structure that trusts teams, a leadership that listens, and a culture that encourages growth, they’ve created more than a company. They’ve built a place where innovation starts with people — and stays that way.
It’s not about ticking boxes or chasing buzzwords. It’s about giving smart people the freedom to do great work — together. That’s what keeps ideas flowing, projects moving, and the whole engine running with purpose.
