The Wholesale Press-On Nail Revolution: Beauty, Business, and Brilliance

The beauty market is a fast-evolving market, yet there isn’t a segment that has boomed as much as press-on nails. Having been viewed as a short-term and inferior solution, they have been re-invented altogether. They have become a trendy, quality accessory currently worn by celebrities, nail artists, and non-celebrities. It is something that the business people, who already have such an opportunity in the beauty industry, see not only an opportunity, but a step towards a profitable market, because the wholesale press on nails is tapping into this trend.

Why Wholesale Press-On Nails Are a Smart Business Move

Wholesale buying is so attractive because it has strong reseller benefits. Purchasing at volume levels helps save a great deal of money per unit, and increases your profit margins. Despite the type of business you operate (be it a brick and mortar boutique, online store, salon, or pop-up shop), a wide selection of affordable but stylish nails will appeal to a wide range of customers.

Moreover, the selection of wholesale suppliers is usually simply massive. This will enable you to create a collection that appeals to everyone, minimalist nude items that can be worn in the workplace, and longer, stiletto nails with 3D-art designs that can be worn by the extreme fashionista. Classic French manicures, trendy coffin shapes, glitter gradients, seasonal designs can be stocked without the overhead and time needed to make an appointment with a traditional nail technician.

What to Look For in a Wholesale Supplier

Not every nail that is pressed-on can be considered equal. Recent research shows that to achieve customer satisfaction and create a reputable brand, selecting the appropriate wholesale partner is essential. The following are the most important factors to consider:

• Quality of Materials: The finest press-ons consist of sturdy, pliable gel that appears and feels like an up-scale salon manicure. 
• Adhesive: In the modern form of press-on, there are two types of applications: pre-applied tabs of adhesive to wear temporarily, damage-free, and liquid glue to provide a stronger grip. A wholesale supplier that is good will usually offer the two choices, so your customers have options.
• Sizing and Inclusivity: A full line should have a large variety of sizes (usually 10-24 nails per pack) so that a great fit is guaranteed to a large customer base. A set that does not have a nail to fit a pinky or thumb is the quickest way to disappoint a customer.

The Future is Pressed-On

The contemporary consumer places a premium on convenience, quality and self-expression- and wholesale press-on nails provides all three. They are a type of art that is easily available and can be changed as easily as a person can change their attire. To the well to do business man, they are a low risk high reward inventory product that has little waste, and huge appeal. Working with a trusted wholesale dealer, you will sell a comfortable luxury that allows returning customers to buy your next perfect set, establishing a foothold in the dynamic and rapidly changing world of beauty.