In today’s hyper-competitive iGaming landscape, success doesn’t come from offering more games; it comes from providing more meaning. Platforms need to feel local, scale globally, and deliver real engagement that keeps players coming back. That’s where Soft2Bet is quietly, but powerfully, rewriting the rules.
Founded in 2016, this Malta-based tech company has grown into a leader in regulated gaming, operating across 11 jurisdictions with 19 licenses, including Sweden, Denmark, Romania, and Ontario. Now, it’s setting its sights on the U.S., with New Jersey next on the map.
But Soft2Bet isn’t just about expansion. It’s about building platforms that work for players, for partners, and for the long term.
It’s easy to throw around the word “gamification,” but Soft2Bet’s MEGA (Motivational Engineering Gaming Application) platform earns it.
Launched in 2023, MEGA goes beyond points and badges. It’s a customizable solution built directly into casino and sportsbook platforms, giving players interactive missions, avatars, rewards, and collectibles that create momentum and loyalty.
What MEGA Delivers:
4× increase in screen time
65% jump in Net Gaming Revenue
50% rise in average deposit
45% increase in ARPU
In other words, MEGA isn’t a nice-to-have. It’s a measurable driver of growth. Operators don’t just get features, they get outcomes.
Picture a player unlocking a city-building mission after a big win, or watching their avatar evolve with every level completed. MEGA turns gameplay into an evolving journey that players want to return to.
Soft2Bet doesn’t push a one-size-fits-all product. Instead, it operates a portfolio of B2C brands tailored to each market’s language, regulations, and player preferences.
Live iGaming Brands:
Betinia - Sweden, Denmark
Campobet - Sweden, Denmark
Tooniebet - Ontario, Canada
Quickcasino - Sweden
Don.ro - Romania
Each brand is fully localized, offering themed experiences, regional game catalogs, and native-language support. That local sensitivity? It’s one reason regulators and users alike trust Soft2Bet’s ecosystem.
For iGaming operators, Soft2Bet is more than a vendor; it’s a strategic partner.
The platform’s flexibility is its secret weapon. Operators can launch tailored solutions with:
Custom frontends and UX
Seamless casino/sportsbook integration
12,500+ games from top providers
70+ payment methods, 20+ supported languages
Managed services for compliance, risk, fraud, and customer support
Whether you're entering a new market or optimizing in a mature one, Soft2Bet builds around your business model, not the other way around.
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million fund aimed at nurturing startups and breakthroughs in iGaming and casual gaming.
Within two months, it earned the Outstanding Contribution to Gaming award at SiGMA Eastern Europe.
But the fund isn’t just about capital. It delivers mentorship, operational support, and infrastructure, turning ideas into viable, scalable businesses that shape the future of play.
Soft2Bet takes player protection seriously. Every platform is audited across its licensed markets, with dedicated teams focused on fraud detection, compliance, and responsible gaming.
Transparency, safety, and ethical operations aren’t added features; they’re built into the foundation.
Recognition Backed by Results
Image by Kerfin7 on Freepik
Soft2Bet’s blend of performance and principle has earned some of the industry’s top honors:
Executive of the Year - Uri Poliavich (Global Gaming Awards 2025)
Platform Provider of the Year - Global Gaming Awards 2025
Product Launch of the Year - MEGA
Turnkey Supplier of the Year - iGaming Sword Award 2023
For a closer look inside the company and its leadership, visit this Soft2Bet profile from MaltaToday.
If you’re an operator, affiliate, or iGaming strategist looking for a partner who understands compliance, delivers measurable engagement, and builds with scalability in mind, Soft2Bet delivers.
Its platforms don’t just power games. They power results.
