GoHighLevel (GHL) has taken over the marketing automation scene—and for good reason. It’s a powerhouse platform that combines CRM, landing pages, email/SMS marketing, funnel builders, calendars, automation workflows, reputation management, and even white-label SaaS capabilities. But here’s the catch: none of that matters if you don’t have the right person setting it up.
Choosing a GoHighLevel sales funnel expert isn’t about hiring someone to make things “look nice.” It’s about choosing a strategic partner who understands how to turn GHL’s features into profit-driving automation that actually converts.
In this guide, you’ll learn what to look for, what to avoid, and how to confidently select a GHL expert that can help you build, scale, and automate your business.
Before you hire anyone, get clear on what a GHL expert should bring to the table. AIf you hire a sales funnel expert does more than drag and drop landing pages. They design the entire customer journey—from cold traffic to loyal client—using a combination of:
They create systems that save you time, boost conversions, and run on autopilot.
Not all funnel builders are created equal. ClickFunnels, Kajabi, and ActiveCampaign are great—but GoHighLevel is its own beast. Look for someone who has hands-on experience inside GHL, including:
Ask them to walk you through a live GHL funnel they’ve built. Better yet, request access to a sandbox account or snapshot so you can see their work firsthand.
Good design is important. But strategy is everything.
A great GHL funnel expert starts by understanding your offer, your audience, and your conversion goals. They’ll ask questions like: "What is your best sales funnel strategy?"
They’ll then architect a funnel that aligns with your business objectives, from top-of-funnel lead magnets to bottom-of-funnel sales calls or product purchases.
If they jump straight to building pages without asking strategic questions, it’s a red flag.
It’s one thing to talk the talk. A real GHL expert should walk the walk—with data to prove it.
Ask for:
Look for specific outcomes like:
If all you get is vague “I built this funnel for a coach once…”—keep looking.
You’re not just hiring a technician—you’re hiring a collaborator. Communication is critical, especially if you're relying on someone to manage live campaigns or client-facing automation in your digital marketing efforts.
A strong GHL funnel expert should specialize in sales funnel design and optimization.
Avoid the freelancer who disappears for a week or overcomplicates every answer. You want someone who’s fast, clear, and collaborative.
Funnels aren’t one-size-fits-all. A funnel for a chiropractor is vastly different from one for a SaaS company.
Ask if they’ve worked in your niche—or similar ones. For example:
They don’t need to be niche-exclusive, but they should understand how your industry works and what funnel optimization techniques convert best.
GoHighLevel is great—but most businesses still use outside tools like Zapier, Stripe, Calendly, or third-party form builders for their sales process.
A great expert knows how to:
The more confident they are in connecting tools, the more flexible and scalable your funnel will be.
Some agencies or freelancers try to lock you into recurring fees by keeping full control of your assets.
Make sure you discuss funnel optimization strategies before starting the project.
You’re hiring expertise—not renting your own funnel.
Funnels are not “set and forget.” They require testing, optimization, and occasional troubleshooting.
Ask:
An expert who cares about long-term results (not just deliverables) will suggest follow-up support and data-driven improvements.
The best GHL funnel pros don’t reinvent the wheel every time—they have frameworks and processes.
Ask:
This is especially helpful if you're an agency, and you want to scale with repeatable, white-labeled solutions.
Use these to cut through the noise and find the real pros:
Their answers will tell you everything you need to know.
The difference between a $200 Fiverr freelancer and a vetted GoHighLevel expert is night and day.
An underqualified hire can cost you weeks of time, missed leads, and broken automations. But the right expert? They’ll build a system that books calls, makes sales, and nurtures leads without you lifting a finger.
Don’t rush. Vet thoroughly. And when in doubt, ask for results—not just a portfolio from your sales funnel consultant.
If you’re serious about finding a vetted, conversion-focused GoHighLevel funnel expert, check out The Funnels Guys.com. They offer:
Whether you're building your first funnel or optimizing a seven-figure setup, the team is ready to help you scale.
